The energy market and had the infrastructure in place in every major city

Before electric lamps lit up virtually every city across the globe, people were employed to manually light gas lamps on the streets. In the 19th century, this laborious trade was the dominant form of street lighting in Europe and were provisioned by small group of firms who sprung up to cope with the seemingly insatiable demand for such lamps.

However, it wasn’t the inevitable emergence of the electric lamp some half a century later that ultimately extinguished those businesses, but an unwillingness to embrace change. ‘Lampers’ understood the energy market and had the infrastructure in place in every major city.

Nevertheless, as electricity seized bigger and bigger shares of the market, these firms simply stood idly by and watched while their business faded away — undone by a lack of foresight.

Innovations which initially feel disruptive eventually become fundamental to basic business functions. While Lamplighters had time to see the shadows looming over their industry, nowadays change can come in an instant — just ask 9 out of 10 startups who fail.

Regulation Liberation

In December 1998, Eircom (eir for younger folks) was the only Irish telecoms provider, by the start of 2001 — there was 77. Following telecoms deregulation in the US & EU, the Irish Government followed suit, allowing for full competition in the telecommunications industry.

The global-change signalled the impending digital export and telecoms revolution. After years of simple “local” aspirations, Ireland was finally positioned to enter the global stage.

Two decades later, Irish business and communication has transformed. With the rise of smartphones (2.1 billion shipped by 2021) and the shift towards the ubiquitous cloud — the progress and has been relentless and the opportunities for growth, endless. Even long-time hardware giant, Cisco — who in 2016, successfully transitioned into a software model, restored 6% of their stock offering in three months.

Gas lamps lit up cities for the first time before being usurped by a more effective solution. The next stage in communications technology is already facilitating a more dynamic approach to business.

The Mobilised Business Model

Irrespective of the product, service being provided or period in time, business has always had two underlying actions; communicating and collaborating. One of the greatest assets of any firm is the combined knowledge and experience of its employees. However, it’s also a challenging resource to adequately harness.

In a highly-competitive marketplace, the most informed decision-makers thrive.

Ideas and insight need to be transmitted and put to good use effectively throughout the organisation. Efficient communication is the key to perfecting this process.