Strategies for Your New Business

Got a new business, or simple looking to increase your brand? Making your mark from the start can be tough, but in terms of marketing your business, your product or your services, there are some simple steps to follow.

 

Start with the logo

A logo helps distinguish your business from all the others out there that sell similar products and services. The pictorial nature of a logo – even if it’s just words printed in a stylized way – helps customers remember you and helps them think of your company as a reputable small business. Include an image that is in some way associated with your industry. Unless you are an artist or are very proficient in graphic arts, it’s best to have your logo professionally designed for you. Once you have a logo, be sure to include it on everything associated with your business. It should be on your website, social media pages, business card, letterhead, envelopes, fliers, giveaways and print advertising.

 

Create a slogan

Slogans (also called taglines) are very short phrases that express what your business is about and – more importantly – a beneficial result your customers derive from the business or product. When you create a slogan it helps to distinguish your business from others and make it more memorable. M & M’s slogan, “Melts in your mouth, not your hand,” is one example.

 

Get ready to hustle

Brand awareness is simply marketing and although social media and other forms of digital marketing have added new options, nothing has changed. The people who hustle the most will find the most success. Don’t look to technology to be your hustler. It’s all up to you. Online marketing is only one channel among all of your networking and offline strategy. Door to door and cold calling are not dead.

 

Get others involved

You don’t have to be the only one that hustles. You need some super fans hustling for you. In modern advertising speak these are, “brand advocates.” Maybe they had such an awesome experience that they talk about it online to their large social following. Leverage those people. Offer free product or a referral fee for anybody they send to you.

 

Find influencers

Do you know how Uber rose to power? The company looked for the big name social media influencers and offered free rides. Local and regional bloggers with a huge following will work too.

 

Infographics

You’ve seen infographics—those illustrations filled with facts and other valuable information. If your business is in the consulting sector or some other professional or semi-professional niche, leverage your status as an expert and create a shareable infographic full of facts and figures that your potential customer would want to know. Don’t skimp on this, though. Make it really good. Hire an expert to design it.